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Pharma Marketing

Pharma Marketing

+3

Why Indian Pharma Needs to Rethink MR-Doctor Interactions

Apr 11, 2026

•

6 min read

Why Indian Pharma Needs to Rethink MR-Doctor Interactions

We measure activity when we should be measuring impact. And it's costing us the doctor's trust.

Lokesh Sharma
Lokesh Sharma

Pharma Marketing

+6

The semaglutide wave will make some brands. It will destroy most.

Apr 1, 2026

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6 min read

The semaglutide wave will make some brands. It will destroy most.

There's a massive clinical blind spot in the GLP-1 space that almost nobody in India is discussing. The first brand to build around it wins.

Lokesh Sharma
Lokesh Sharma

Pharma Marketing

+8

Indian pharma's biggest advantage is something we all call a weakness

Mar 25, 2026

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7 min read

Indian pharma's biggest advantage is something we all call a weakness

You've made career-defining decisions with zero data and a gut feeling. That's not a flaw. That's a superpower.

Lokesh Sharma
Lokesh Sharma

Pharma Marketing

+6

The 3 uncomfortable truths I learned from interviewing pharma's biggest names

Mar 17, 2026

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4 min read

The 3 uncomfortable truths I learned from interviewing pharma's biggest names

From Thyrocare's founder to the former CEO of Michigan Medicine, they all said the same thing.

Lokesh Sharma
Lokesh Sharma

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